Tag Lead generation

Do you know about Clickbait?

The digital marketing world is all about advertisement. The more you advertise in the market, the more customers you attract to your business. There was a time when marketers would old/traditional advertising strategy to market their products, now with the introduction of new technologies the method of advertisement has changed. One such new advertising method […]

Lead Generation vs. Lead Nurturing, which one is better?

Lead Generation vs. Lead Nurturing

The two terms ‘lead generation’ and ‘lead nurturing’ are constantly used in digital marketing. For every business, lead generation is a crucial component of a successful sales and marketing strategy. What about lead nurturing then? Let me tell you what happens, many people actually make a mistake thinking that these two terms are interchangeable, but […]