In the digital world, digital marketers are making progress in every field of marketing. Many marketing tools and tactics have been using by marketers in this field. One such tool I’m talking about here is Machine Learning (ML) which is a part of Artificial Intelligence (AI). From digital advertising to email marketing, from social media marketing to content creation, machine learning is literally rewriting the rules of marketing success. Guys, in this blog, I will explain to you what machine learning is and how you can use it in Digital Marketing.
So, let’s get started.
What exactly Machine Learning is?
Basically, Machine learning means a machine that has the capacity to learn. It is making a machine to learn, understand, and do something more. Machine learning (ML) is also an application of artificial intelligence (AI) that provides machines, computers, and gadgets, the ability to automatically learn and improve from experience. It also modifies its program when data is received. Moreover, Machine learning (ML) is helping humans solve problems in a more efficient way. This ultimately improves the human and machine interaction.
Following are the Great Ways to Use Machine Learning in Digital Marketing
– Optimized Advertising
Advertising is a crucial part of marketing. Gone are the days when marketers would follow old traditional advertising methods based on manual-decision making such as channel to use, the timing of advertising, duration of the ad campaign, etc. So leveraging the power of machine learning can optimize the performance of your existing marketing campaigns. It also helps in improving the ROI.
– Powerful management of social media
In the field of digital marketing, you can’t avoid integrating social media into it. Social media makes your business’s brand presence more valuable and popular. Here machine learning helps marketers use the power of big data to optimize their social media resources. Now marketers can easily manage their online reputation, listen to people’s queries, and can better segment their data. Powerful management of social media can really enhance brand reputation in the market.
– Creation of smart content
Machine learning is providing marketers new wings in the creation of their contents. It helps your content team research topics and prepares summaries in less time, scale content creation by focusing on topic tags, use a customer-driven content strategy, and continuously optimize your existing web content. All this enables computers to communicate with people in natural language.
– Provides fast customer service
As per the study, 79% of customers prefer to live chat for getting their questions answered quickly. The benefits marketers get from chatbots are zero customer wait time, 24×7 availability, ever-expanding knowledge database, etc. Chatbots can also assist brands with outbound marketing by sending follow-up messages to customers. The eBay chatbot is built for Google Assistant, which is “the most advanced e-commerce chatbot out there”.
– Reduce marketing waste
Machine learning has the ability to eliminate or reduce marketing waste. It takes the guesswork out of the process and allows marketers to reach their potential customers and audience with content and product without wasting any time or resources. This is the best way of engagement and ultimately conversions. Earlier, marketers use to advertise on guesswork without truly knowing their audience and a lot of money was wasted on ad promotional events. Now machine learning eases the work of marketers.
– Improve personalization
We all want brands to care about us. And according to the study, 52% of customers are likely to switch the brands if they don’t feel a company is making enough effort to personalize their messaging. When machine learning is used in digital marketing, everything from email to the product offers is personalized, along with every touchpoint in the buying journey. It might seem ironic to you but machine learning helps to create a more human experience.
Wrap it up!
Machine learning is a powerful technology that can enhance marketers’ overall marketing experience. It has reduced the wastage of human brainpower on a trivial matter. This particularly means that marketers using machine learning can augment, optimize, and automate their marketing campaigns in a more effective and efficient way.
As you have already read above how machine learning can be used in digital marketing, now you can implement it in your marketing strategy. Use it in your marketing strategy because Machine learning is the only way forward. Feel free to ask and get in touch with us for more updates.