Some important tips to grow business through videos on LinkedIn!

grow business through videos on LinkedIn

Do you want to get more traffic and lead generation in your business?

Whether you want to generate leads and build brand awareness, one thing that comes in our mind is the social media platform. And video content is most arguably the important digital advertising tool for business today. It brings marketers closer to their audience.

One such platform that provides marketers to promote their business product is LikedIn. These days, almost everyone has a profile on LinkedIn. And LinkedIn is a great platform to apply a video marketing strategy. LinkedIn has the ability to connect your brand with more than 450 million professionals across the globe.

So, let’s look at LinkedIn videos and discover some ways of publishing videos on LinkedIn for your business growth.

Important tips to build your business through videos on LinkedIn!

– Optimizing your videos for LinkedIn

You can optimize your videos on LinkedIn via thumbnail, images, video descriptions, and video length. Irrespective of the method you use to share your videos, you will also want to add an attention-grabbing description to set up your video for success. Finally, when you share videos online, make sure you keep them as short as possible.

– Using LinkedIn video ads

LinkedIn has a campaign manager that lets you create and target ads to the audience you want. It is a great opportunity to reach out to your audience via ads. You can launch video ads only using a company page. LinkedIn ads will help you in getting more business leads.

– Promoting your products

The main focus of the LinkedIn video is likely to promote your products in the B2B market. You can demonstrate your products and services through videos on LinkedIn. Also you can allow people to watch a video and they will really get excited about it. It gives you option to share upcoming launch details.

– Make it professional

You must know that LinkedIn is a platform for professionals so using or making low-quality videos might not work for you. If you want your brand look more professional on such a crucial platform then you should hire a video marketing expert to create your video content. Outsourcing your video production gives your marketing project a solid basis.

– Telling your brand story

Your audience is very curious to know about who they’re connecting with. On a platform like LinkedIn, you can share about your company and its brand through videos to get the interest of your connections. And how you can achieve this connection? By sharing videos on LinkedIn. It could be a story behind your business venture.

– Share video links

If you want to get more and more business leads then you have to share your video links on LinkedIn. You just need to paste the URL of your video into a status bar and wait for video and description to load.

– Keep it short

People generally like watching short videos. While creating a video on LinkedIn makes sure you keep it short such as 30 seconds to 1-minute video. Short videos are more likely to be watched by people. Short videos also get more traffic to your site.


LinkedIn is a great place for businesses to promote their products in the market. If you want more engagement and traffic to you then you must use LinkedIn as your brand promotion platform. By following the above tips you can surely get success in your business. Just make sure to be more authentic and organic in your video content that you will be uploading on LinkedIn.

Your business can accomplish big things with LinkedIn videos. So keep trying and get in touch with us for more updates.