We all have entered in a New Year 2021; New Year means new hope, new resolution, new strategies, and new trends to follow, agree? Well, this is what everyone does. But if you are a digital marketer or a leading digital marketing agency, what will you do then? Don’t scratch your head. I tell you – your first and foremost duty would be to look at the trends of digital marketing in the New Year. Due to Covid-19, last year was the worst year for everyone around the world. A lot of businesses were affected negatively and positively due to global pandemic. Well, it’s no time to grieve about the past, it’ time to reap the future with rising digital marketing trends. Being a marketer, you must follow the upcoming trends of digital marketing in 2021.
That’s why here you’re going to look at some rising and emerging trends for 2021. Without wasting a single minute, let’s jump in.
1) Focus on marketing automation
Are you aware of marketing automation? Here is the definition for you – marketing automation is a procedure of using software to automate your marketing activities during different parts of the marketing funnel. Basically, it is all about optimizing your time and discovering where your sales team should focus more. It generally allows you to automate manual, repetitive tasks like sending emails, reports, remainder, and follow-ups. This eventually makes the entire process faster, more personalized, and more manageable.
2) Online reputation management
Online customers’ reviews are vital for every business irrespective of its size. Today, people first read online reviews then take purchasing decision. In fact, there are many potential customers who turn to websites like Google, Yelp, Glassdoor, and many other industry-specific sites to read customers reviews. Not managing your business’s online reputation could make a negative impact about your business in the market. Therefore, in 2021, you must focus on prioritizing online reputation management including reviews, rating, and social listening.
3) Pay attention to visual content
Visual contents are already dominating the market. Still, a lot of businesses are not leveraging them, this is a mistake that they’re doing. If you want to build your brand presence in the market then you have to continue creating content to increase brand awareness at a large level. It will also improve the performance of your SEO, build credibility, and convert leads into potential customers. Cisco conducted a study, where they predicted that video will account for 82% of overall internet traffic by 2022. So it’s time to think about what you can do and how you can leverage visuals in your business.
4) Social media marketing will be at peak
One of the great marketing tools at present is social media. If you know during covid-19 pandemic, businesses were trying to retain customers through social media. Last year, people used social media platform a lot due to global pandemic. Businesses took advantage of this and attracted a lot of new customers. Therefore, you should follow this approach here also. Social media marketing can add glory to your business if you develop a content plan, make regular posts, monitor, drive customer responses, and attract a lot of new customers in real time. Remember, to be viral you must have a large number of followers on social media.
5) Have a Google verified listing for Local SEO
This has already been a significant part of every digital marketer. But this is especially for small businesses like plumbing company or veterinary clinic that don’t have good presence in the surrounding area. Here enlisting with Google My Business, it will provide valuable information and help you establish your geographical location. Don’t forget that Google enlisting helps you show up for “near me” searches. Moreover, it provides your customers more information about your business. The advantage you get is here that you can easily manage your business information in Search, Maps, and other Google Properties.
Digital marketing is a dynamic marketing; not adopting its trends will cost you a lot in 2021. After seeing the drastic 2020 year, you can’t afford to sit back and letting your competitors to dominate online. You have to go ahead of your competition and increase your brand presence, and reputation in the market. For that, you have to follow the 2021 digital marketing trends. Having any doubt or query contact us and also read what we do.
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