Learning marketing automation is very important for every business or company. It helps companies to drive a 14.5% increase in sales productivity, improves sales accountability, increases effectiveness, enhances creativity, etc. and for this reason, companies are taking help of CRM tools. One such tool is “Hubspot”.
I am going to tell you about the HubSpot tool and its pros and cons. If you want to take advantage of this tool in your business then keep on reading this article.
What is Hubspot?
Hubspot is widely acclaimed leading CRM (Customer relationship management) tool. This tool is designed to allow or enable sales teams to work effectively or efficiently without changing their existing workflow. Hubspot CRM boosts efficiency and productivity of sales of the companies. It’s an ideal app for startups, small businesses, and mid-marketers as it offers the essential basic features.
Although it’s a good tool for businesses for their lead generation yet you need to understand some of its pros and cons.
The Pros of Hubspot!
The following are the pros of Hubspot!
– Easily operated
Hubspot is a wonderfully designed product with an easy-to-use interface. Despite how complex marketing automation software can be, HubSpot has done its job by making sure that using it is instinctive. Every minute technical term is defined.
– Excellent customer support
Hubspot provides you excellent marketing and sales professional community that can help you out in gaining access to award-winning support. You can also access to HubSpot’s customer service team. You can start a live chat on the website, send a message, or make a call.
– Campaign management
Hubspot helps you in setting up marketing activities such as blogging, email marketing, and social media. With HubSpot, you can set up discrete campaigns and assign updates to a campaign. For instance, you can assign email or social media updates to campaigns.
– Powerful flexible marketing
If you want to create your own marketing files, workflows, and format, prepare, publish content and integrate contact profiles and information then HubSpot’s marketing automation allows you to do all this.
– Exceptional social media tool
Hubspot marketing tool allows marketers to manage, operate, publish, and monitor all your social media accounts from a single dashboard. It has special monitoring functionality feature which makes it interesting and justifiable.
– Optimized content for smart targeting
This tool requires no coding skills to create beautiful websites. Its SEO optimization tool able you to distribute catchy and effective content and manage the way how leads interact with it from a single, dynamic dashboard.
The Cons of Hubspot!
Following are the cons of HubSpot!
– Training fees
The HubSpot plan starts at $200/month, $800/month, and $2400/month. And new customers are required to pay minimum of $600 to $500, depending on their plan for initial training. It could be a big obstacle for small companies or startups.
– Tricky to use correctly
Hubspot can be tricky for some marketing teams. For instance, you need to set the email send frequency to make sure your emails don’t go out too often, bothering your contacts. You must make sure you only send emails to relevant contacts.
– Asking for lots of consideration
Not only HubSpot but every marketing tool takes a great deal of manual work to get automated. You need to set up the appropriate workflows to automate your marketing to be the most effective possible. And if you don’t do so, you’re just wasting your money.
– No analytic tools
You will not find any business intelligence tool in HubSpot, which can remove a piece of the bigger picture in how your content performs. Basics features are required for startups which HubSpot doesn’t provide.
Hubspot is an all-in-one inbound marketing platform which is suitable for your company. When implementing Hubspot, you can see the lead generation in your sales. Before using HubSpot for your company, I want you to have a clear concept of the pros and cons of HubSpot in your mind. Hubspot is a good tool for both big and small companies. It helps businesses reach their goals and grow by growing online presence.
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