10 common myths about the Digital Marketing industry.

Myths of digital marketing industry

Digital marketing is a very famous buzzword in the online world. Gone are the days when people would prefer the traditional market. Today, everything is digital and technology also plays its role in the digital market. Technology is the reason due to which digital marketing industry is dynamic in nature. No doubt, marketers have got […]


Top 7 reasons why your business needs negative reviews too?

negative reviews

Every digital marketer wants to crave for getting positive customer reviews. Right! This is a general tendency of every marketer. Can you guess why? I tell you here. As per research, 88% of consumers rely on online reviews just as much as a personal recommendation. It is true as today, 97% of customers read product […]


4 important social media metrics that matter most.

Social media metrics

Social media marketing, no doubt, can be a herculean task for many of you. Today, the tendency is social media works best for digital marketing so I should also apply this in our marketing.  This is what you all think, right. But using social media marketing and not knowing its metrics, do you think it […]


Why you should add a newsletter in your marketing strategy?

newsletter in marketing strategy

Email newsletter – the most underrated concept in digital marketing. Why I am saying it underrated is because today marketers focus on social media platforms and other marketing channels to promote their products and services and communicate with their customers. But the reality is – email is 40 times more effective at acquiring new customers […]


Pros and Cons of Google ads.

Google Adwords

Will you agree with me if I say digital marketing is incomplete without ads? Digital marketing is a broad concept and without showing advertisement you can’t win the market competition. Google Ads is one such paid advertising platform that helps marketers expand the reach of their digital marketing campaigns. The platform puts your message in […]


WhatsApp for Business: Everything you need to know

WhatsApp for Business

WhatsApp is the most popular fastest-growing communication app worldwide. The app launched back in 2010. Today, the app has over 1.5 billion monthly active users across 180 countries. No doubt, the users are continuously growing each day. Not only WhatsApp is used as a communication app but also more than 700 million photos and 100 […]