How does Google examine your site contains quality backlinks?

quality backlinks

When it comes to checking the ranking of your site, Google takes into consideration many factors in the list. From website design, site content, user-experience to backlinks, Google considers all of them to determine the performance of your site and rank it accordingly on SERPs. One thing that significantly impacts your Search Engine Optimization (SEO) […]


What Are the Types of Channel Marketing strategy?

Channel Marketing Strategy

In online marketing, there are hundred types of strategies which marketers adopt and see which one works the best. I won’t take the name of all strategies but one which is being prominent in the digital sector. One such marketing strategy booming in the industry is ‘Channel Marketing Strategy.’ Who knows about it? Well, we […]


Everything you need to know about Offensive Marketing

Offensive Marketing

Presently, the competition in the market is at peak. Every business seems be in a rack race and wanting to go ahead of their competitor. To get success in business, what marketers usually do is they demean, disgrace, and criticize their competitors’ products & services. Isn’t it? If not everyone, but majority of people follow […]


Combine Loyalty marketing with Social Media to get more fruitful result

Loyalty Marketing

Social media is the most effective digital marketing tool at present. The majority of people across the world have at least one account on social media sites. As a marketer, if you aren’t paying attention to social media audience likely you may not build a stronger relationship with them. Presently, the majority of people use […]


Top 12 principles of Ethical Marketing

Ethical Marketing

A general understanding is that businesses are simply there to market their products and services and make profits. While this was true till about a couple of decades back, the business world has now transformed massively in this regard due to increasing consumer awareness. Many huge business organizations like Enron, Worldcom, Hollinger International have collapsed […]


Things To Know About Twitter Before Started Tweeting

About Twitter Before Started Tweeting

Even if you’re not a Twitter user, hearing/reading things like “Did you see Nicki Minaj’s tweet about getting married?” or “PM Narendra Modi tweeted addressing the nation…” must not be uncommon. From providing crisp content ranging from news updates to entertainment, celebrity gossip, academics, art, digital marketing & advertising space and almost anything you can […]