What is White Paper in digital marketing?

White Paper in digital marketing

Digital marketing is all about two-way communications. And the task of a marketer is to communicate to customers and audience. You can see how communication plays a significant role in any business. Without effective communication between marketers or customers, I don’t think any business can get success. Therefore to make your marketing communication effective, today […]


5 common reasons why Video Marketing fails sometime?

Video Marketing fails sometime

Who doesn’t like watching videos? Almost everyone likes. Right?  People watch online videos on Facebook, Twitter, Instagram, and YouTube, etc. what it shows? It shows that online videos are so popular and powerful that have the ability to increase the sales of any company in a short span of time. Nevertheless, if people love watching […]


Do you know about Clickbait?

The digital marketing world is all about advertisement. The more you advertise in the market, the more customers you attract to your business. There was a time when marketers would old/traditional advertising strategy to market their products, now with the introduction of new technologies the method of advertisement has changed. One such new advertising method […]


Social Media Prediction That Will Definitely Happen In 2020…

Social Media Predictions 2020

We almost at end of 2019 and when we look towards the next year i.e. 2020 we naturally predict where technology will take us in the future. We all are part of growing technology and the most important part of this technology is ‘social media’. As social media has been in a trend over the […]


How to achieve a target with Event Marketing?

achieve a target with Event Marketing

Any marketing business can only run if you promote its goods and services at a large level. No matter whether your business is small or big, the only way to fetch customers is to introduce your products or services to them via events.  Coordinating small networking events or large corporate events like conferences, creating event […]


Lead Generation vs. Lead Nurturing, which one is better?

Lead Generation vs. Lead Nurturing

The two terms ‘lead generation’ and ‘lead nurturing’ are constantly used in digital marketing. For every business, lead generation is a crucial component of a successful sales and marketing strategy. What about lead nurturing then? Let me tell you what happens, many people actually make a mistake thinking that these two terms are interchangeable, but […]


Some ways to use Machine Learning in Digital Marketing.

Machine Learning in Digital Marketing

In the digital world, digital marketers are making progress in every field of marketing. Many marketing tools and tactics have been using by marketers in this field. One such tool I’m talking about here is Machine Learning (ML) which is a part of Artificial Intelligence (AI). From digital advertising to email marketing, from social media […]