As a content writer, I always try to follow the best approach to produce great content but whatever approach we follow to create content, last longer? Strategies and tactics followed in content creation don’t fade away? Do people keep reading the contents written with old methods? The answer to all these questions is “No”. Let me tell you how.
Every year we are introduced to new and innovative methods, no matter which field we’re in. Likewise, content marketing is also dynamic in nature. It keeps on changing its approaches, methods, and the way we write to produce content. 2019 gave many ideas to bloggers, but can you follow these ideas in 2020 also? No guys, it’s time to start thinking about how you can improve your content marketing mix and make it more effective in 2020.
So, today’s article will talk about the major content marketing trends which you can apply in your marketing strategy to make your 2020 year shinier with your writing skills. Just keep reading the article below-
Major content marketing trends for you to follow in 2020
1. User Generated-Content
User-generated contents are the most interactive and engaging type of content. According to the study, 85% of consumers find UGC more influential than brand content. Not only these content engage consumers, but they also allow you to create content with fewer resources and time with effective ideas and pieces. For 2020, you must know what inspires your audience to share content and how you can engage customers to create user-generated content.
2. Incorporating Live Video
Video is a crucial part of every stage in the customer’s journey. Many big brands post video content on Instagram stories, Facebook stories, Snapchat, etc. And lots of people do watch them, so trying and following this trend is worth for you. Essentially, most people prefer video to learn about new products and services. 50% of shoppers say online videos help them decide which specific brand or product to buy.
3. No random or unnecessary acts of content
Producing content for the sake of just producing it posting on your website only to increase the number of contents won’t effectively work for your marketing. You can create fewer contents but quality ones that are effective, authentic, and informative for your audience. You can’t simply post content and expect people (lead) will contact you. Ensuring quality content is what fetches you more customers.
4. Data-driven content creation
A solid content marketing strategy is all about providing specific and intentional value to a specific audience. For example, as a brand, you must determine what value to prove to your customers. Data-driven content creation is all about producing content which is relevant to your audience and informative for them. So focus more on it to get lead generations.
5. Interactive Content Marketing
Engagement is very important in any business no matter whether it’s online or offline. The simplest way of engagement is to interact with your audience. Content marketing provides you this opportunity to interact with your audience, for doing this you can create surveys, quizzes, polls, and interactive live videos. It simply means you’re personalizing your content for your audiences which will only get you lead generations.
6. Creation of different contents for the online community
Posting an abundance of contents without knowing whether they’re accessed to the audience or not is like sowing the barren land. You must create different content for different online communities which means you’re customizing content based on where your audience is reading. For instance, Facebook, Instagram, WhatsApp, LinkedIn, etc. it allows people to create groups centered on shared interests.
Let’s sum it up!
In the final note, I just want to say to all bloggers or content writers that never stick to one pattern or trend. You must know that content marketing is dynamic. If you keep creating content following the old and same method surely won’t work for you. Always try to integrate new trends and approaches to make your content engaging and friendly.
This guide is for you all bloggers and people who are new to content marketing, follow the above tips in 2020 so that you can get most out of content marketing. Till then get in touch with us.