Suppose, you’re a website operator in which you’re posting content. Posting contents will make your site work the way you want? No guys. It doesn’t matter how great or relevant your content is if your CMS is not able to display and manage it right. What is CMS? Is this your question? People working in digital marketing or SEO world must be familiar with the term CMS. The well-worked technology every business owner will use for their website is the Content Management System (CMS). However, using CMS in business is the best technology but choosing the right CMS can be an intimidating decision you gonna face during any website or app design project.
To make your task easy, in this article, I will be talking about some ways through which you can opt for your next CMS. Before that, let me brief you on the concept of CMS. So, let’s get started now.
A brief review of the Content Management System (CMS)
A CMS is a web-based application or a system you use to create, manage, and edit the content that is on your website. Any users with different access levels can operate the data and also modify the content of a website/project or an internet application. And this is how you can control your website.
If you’re planning to develop a new website then you must choose CMS which will accumulate essential updates in a timely manner, and also manage the entire website without requiring help from an outside source. You will also have full control of your content and product sales. This biggest advantage of having CMS is that you will be able to manage your entire internet marketing strategy on a single platform.
Things you consider before choosing CMS for your website
Below given are the major moot points or principles that any organization must consider when selecting a CMS. Have a look at them below.
1. Know the real cost
Knowing the real cost of CMS allows you to manage your budget and lets you know whether it’s in your budget or not. Some CMS comes with a licensing fee, like a one-time fee for purchasing the software license. Others have a fee for updating, upgrading, or adding extensions/plugins. So before purchasing CMS, ask your vendor what all of the fees are.
2. CMS must be SEO-friendly
Having a right CMS will boost your site ranking, but if you buy a CMS which doesn’t fit your site will have an adverse effect on search engine optimization efforts and ranking. This is the time when you should check out SEO-related features such as how does the platform go about creating new URLs, does the platform allow users to write unique titles and page descriptions, does the CMS come with any integrate SEO tool, etc.
3. How secure your CMS is?
Security is a big concern in any business. Every site operator wants to keep their site data safe and secure. As a site operator, you need a CMS that will keep your content and customer data secure against current and future threats. To check the level of security you must consider following points such as does the CMS have built-in security features, does it have plugins and third-party integrations to improve security, do the developers release update and security fixes quickly, does the CMS support any infrastructure-level upgrade to improve security, etc.
4. CMS must offer multiple technical support
Having technical support to the website is good but multiple technical support is best for any site as it is good to provide support to customers. Always choose a CMS that has multiple ways to contract customers, from email to phone numbers. CMS that offers full support 24/7, or at least respond in a timely manner. Also make sure that CMS doesn’t have a history of hacking, pages being lost, content being deleted, or site crashes.
5. Usability of CMS
Before you choose CMS, make sure you understand how easy the CMS is to use from a content publisher’s perspective. CMS must make your task easy to upload and update text, add images, videos, insert links, and make other content updates. It should be easy to add, customize, or remove web pages. After all, updating website content is the sole responsibility of a busy marketer. So you CMS must be user-friendly for your tech-savvy and tech-savvy members of your staff.
6. CMS must comply with social media marketing
Social media has become a major platform where you get information from. Choose a CMS that can deliver your content to social platforms. As per the study, social networks are the biggest source of inspiration for consumer purchase with 37% of consumers finding purchase inspiration through platforms like Facebook, Instagram, and Twitter. Here are the points that you should consider: does the CMS make it easy to share content to all major social networks, does the CMS offer analytics to help track social traffic and shares.
Folks, there are many CMS available in the market having their own unique features, benefits, and risks. The above-mentioned checklist is a good source to start which will help you choose your desired CMS platform. Ultimately, having a good Content Management System is all that able to incorporate and fulfill your business needs and requirements and minimize the limitations as much as possible.
Make sure your CMS meets the feature which I have discussed above. For more updates get in touch with us.