Content marketing is the best way to tell about your business brand, products and services to a large number of audiences. Content marketing can really help your visitors find the information they want. It also helps you fetch the goals of your business only if you rearrange your content into ‘content hub.’ What the heck content hub is? Well, the holistic concept of content marketing hub you will learn in this article but here just know the gist of it. Content hub forms an effective content strategy which ultimately enhances user experience, increase organic ranking, drive targeted traffic to site, and enhances engagement & leads.
Are you ready to take a look at what a content marketing hub is and some other expects of it? So guys, let’s get into the pool of content marketing hub now. Let’s start with “What”
What Content Marketing Hub is?
I will be as simple as possible here; Content hub is basically a page having a lot of aggregated content focused on a particular topic. Besides, content hub includes blog articles, webinars, podcasts, white papers, images, social media platforms, or even user-generated contents.
Though Content Marketing Hub is more than a mere blog, it is a destination place where visitors can find content on social media, brand, user-generated, or any other content related to a particular topic.
Let’s move on and understand the guide to use Content Marketing Hub.
Content marketing hub: Things to consider before using it.
Below guide will help you understand how you can use Content Marketing Hub. Make sure to keep all important things in mind. So there are few questions which you need to have a look upon:
– What kind of contents you want to produce?
– Who is your target audience, you’re creating content for?
– What problems and needs your content will solve?
All the above questions are the first step to start content marketing hub. It’s important to examine the topic you want to produce and create your hub around it. So before you come up with new ideas for your content, first try to audit your existing content to see if something can be transferred to your hub or not.
Moreover when it comes to creating your marketing hub, a general post might not work you need to get designers and developers to make your marketing hub user-friendly and branded. Thereby you will be able to create a promotional plan, to encourage the growth of brand awareness and links. One more thing, for hosting a hub you will need tools such as Content Management System and a Content Hub Manager.
Some benefits of Content Marketing Hub, wanna know?
– Build brand authority
Consistently publishing informative and relevant content on a specific topic enables online buyers to put their trust in authorities. It is a great way to building brand authority and thought leader in your area. So making a specific area like hub (opposed to blog) makes it easier for users to access all related content.
– Enhances the visibility and traffic
If you want quality traffic and visibility, then your content hub need to be a collection of attractive pages. Therefore the more optimized, engaging content you create, the higher you will rank on the search engine results page on Google. Having higher rank means the more visibility of your brand.
– Grow your engagement
Getting traffic and ranking to the site doesn’t make much difference than growing the engagement. Content hubs encourage engagement in terms of reading, sharing, buying, signing-up, trying, and much more. Content hub is more than sales pages could do. Try to start using your content hub’s engagement metrics in analytics just to check your bounce rate decreases or increases.
– Retain control on posts
With content hubs, you control what is being said about you and contents posted by users. The traffic you get through content hubs is more meaningful because you control the experience here. Though you can’t control what is said about you on social media, on content hub, you can.
In the final section of this article I just want to say that if you want to use content marketing hub then you must have a robust understanding of your customers and their needs. This is important to produce the content as per their preferences. Consider creating a content hub and publicize it regularly not only with blog posts but with user, generated and co-created contents.
So follow this guide and create & build your content marketing hub. Till then get in touch with us for more informative articles.