Blog Category - Digital Marketing

How you can save your ad from invalid traffic?

save your ad from invalid traffic

Invalid traffic has become a worldwide problem for marketers. All publishers and marketers (including you), are getting some amount of invalid traffic and clicks on their websites, irrespective of size and niche. If I talk about China then China’s total advertising traffic involved 30% of invalid traffic in 2018. Likewise, the US also had a […]


Difference between structured data & unstructured data

Difference between structured data & unstructured data

Collecting and analyzing data plays a crucial role in the digital marketing world. So many businesses and enterprises emphasizing data collection that’s why it’s important to take a closer look at the forms that data come in. Basically, there are two types of data that businesses usually collect. They are structured and unstructured data and […]


Role of semi-structured data in digital marketing.

semi-structured data in digital marketing

In digital marketing, semi-structured data is a type of information that doesn’t reside in a relational database or any other data table. However, it has some organizational properties to make it simpler to analyze like semantic tags. The best example of semi-structured data is HTML code. HTML code doesn’t restrict the amount of information you […]


Are you aware of Private Label Products?

Private Label products

The term “Private Label Products” means that the products which are manufactured by one company but packed and resold by under another’s company tags names and titles. In this way, you put your own brand name on the manufactured product which is originally created by others. Another term for private labeling is “Original Equipment Manufacturing […]